Real numbers from real sites. What NACS doesn't tell you about fuel margins, capture rates, and the math behind profitable locations.
Here's a number that surprises everyone who hasn't owned a gas station: $0.03 to $0.07 per gallon. That's the typical net profit margin on fuel after you pay for the gas, the credit card fees, and everything else. Three to seven cents. On a $3.50 gallon.
That 3–5% capture rate gets thrown around in pitch decks and lender packages. It's almost always wrong. For most sites, actual capture is 0.5–2.0%.
Roller grill vs. hot express vs. full kitchen vs. branded franchise — what each level actually generates and what it costs to build.
Minimum thresholds by facility type, plus why AADT alone is misleading. The variables that actually separate high-performing from low-performing locations.
Chain (80–120K gal/lane) vs. independent (25–50K) vs. c-store hi-flow (15–45K). The infrastructure that determines which tier you land in.
Express car washes: $75K–$175K/month. Laundromats: $15K–$45K. Liquor stores: $50K–$200K+. What drives the range and how to land in the top quartile.
Get analyst-quality revenue forecasts in 15 minutes. Starting at $49.
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